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About Us

Base is a family business that has been trading in fashion for 4 generations. Formally known as Granditer's, Base launched its boys' wear collection in 1990. In 2008 we launched our e-commerce website under the name Base Fashion. Our menswear business was established in 1910 from Morris Granditer's store in London's legendary East-End. Surviving two world wars and the great depression, Morris and two of his sons, Archie and Sid, expanded Granditer's throughout the 50's and the swinging 60's to become the place to get suited and booted throughout East London and Essex. Although fashions have come and gone and come back again, we’ve been there keeping you ahead of the trends.

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Base is at the forefront of young fashion and is considered one of the country’s leading retailers of designer clothing for kids, boys and men. We stock top brand labels such as Ralph Lauren Polo, Diesel, Levis and Armani as well as our very own Boys Base clothing label. We also stock key high street fashion brands including Boys Voi and UCLA Boys with ranges exclusive to Boys Base. Mens Base features an array of cutting edge brands including top names such as Inner City, Jack & Jones, Criminal Damage, Voi and UCLA. 

 

If you are looking for the latest styles, looks and trends then choose Base Fashion. We offer a wide range of up to the minute designs in mens, boys and kids fashion. For high end clothing and fashionable styles choose Base and their exciting collections of designer wear. We offer some of the finest in clothing for all ages. 

 

In our kids designer clothing collection you will come across some superb pieces that offer both quality and style. Kids fashion is what we specialise in here at Base and you are sure to find something suitable for your little one with the vast amount we have to offer. 

 

Our boys designer clothing range is no different. We have plenty of fashionable attire to choose from for your little style icon. For the current looks in boys fashion, choose from the collection here at Base. 

 

Additionally, Base Fashion features their fantastic mens designer clothing department. Here is the place to look when you are on the hunt for some on trend pieces to add to the wardrobe. With such a vast array of mens fashion to choose from, the words ‘spoilt for choice’ come to mind. 

 

For a variety of designers and high end clothing, opt for Base Fashion. Here is the perfect place to look for mens clothing, boys fashion and kid’s fashion.