Base is a family business that has been trading in fashion for 4 generations. Formally known as Granditer's, Base launched its boys' wear collection in 1990. In 2008 we launched our e-commerce website under the name Base Fashion. Our menswear business was established in 1910 from Morris Granditer's store in London's legendary East-End. Surviving two world wars and the great depression, Morris and two of his sons, Archie and Sid, expanded Granditer's throughout the 50's and the swinging 60's to become the place to get suited and booted throughout East London and Essex. Although fashions have come and gone and come back again, we’ve been there keeping you ahead of the trends.
Base Fashion is at the forefront of young fashion and is now considered one of the country’s leading retailers of designer clothing for kids, boys, men and now girls and babies. We stock top brand labels such as, Ralph Lauren,Armani Junior, Tommy Hilfiger, BOSS and Levi’s, with ranges exclusive to Base.
If you are looking for the best designer clothing for your child, or yourself, Base is the place to be. We offer the latest styles, looks and trends for every season and occasion. For high end clothing from the finest designers and fashionable styles choose Base.
As well as Ralph Lauren clothing, why not check out the Armani Junior collection we have to offer? This Armani Kids range has an exclusive selection of Boys Armani Jeans and Kids Armani Shirts at fantastic prices. Our designer clothing ranges have plenty of fashionable attire to choose from for your little style icon.
Additionally, Base Fashion offers a vast collection of Tommy Hilfiger Clothing. Tommy Hilfiger Polo Shirts and T-shirts are a very popular choice for men and boys who want a smart but casual look. Take a look through our range of Tommy Hilfiger Kids clothing and find the perfect outfit for your stylish child online today.
Base is the place to look when you are on the hunt for some on trend pieces to add to the wardrobe. With such a vast array of boys, girls, baby and men’s fashion to choose from, the words ‘spoilt for choice’ come to mind. For a huge variety of designers and high end clothing, opt for Base Fashion, the perfect place to look for designer children’s wear.