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Browse our Products Alphabetically

Browse our Products by Category

› Boys Designer Clothing Department
› Kids Designer Clothes Department
› Mens Departments at Base Fashion

Browse by Brand

› Armani Junior
› BOSS
› Base Fashion
› Ben Sherman
› Calvin Klein
› Converse
› Criminal Damage
› Diesel
› Dirty Velvet
› Divine Trash
› Dolce & Gabbana
› Eastpak
› Firetrap
› Fred Perry
› Gant
› Gio-Goi
› Guide Clothing
› Imaginary Foundation
› Innercity Clothing
› Jack & Jones
› Kickers
› Lacoste
› Le Breve
› Lee Jeans
› Levi's
› Mayoral
› Monkee Genes
› New Era Cap Co.
› O'Neill
› Palladium Boots
› Paul Smith Junior
› Peter Werth
› Quiksilver
› Ralph Lauren
› Scotch Shrunk
› Selected Homme
› Sperry
› Starter
› Stone Island Junior
› The Spitalfields Co.
› Timberland
› Tommy Hilfiger
› Two Stoned
› UCLA
› Vans
› Voi

Useful Pages

› About Us
› Careers
› Loyalty Scheme
› Our Stores
› Privacy Policy
› Terms & Conditions
› Size Guide

About Us

Base is a family business that has been trading in fashion for 4 generations. Formally known as Granditer's, Base launched its boys' wear collection in 1990. In 2008 we launched our e-commerce website under the name Base Fashion. Our menswear business was established in 1910 from Morris Granditer's store in London's legendary East-End. Surviving two world wars and the great depression, Morris and two of his sons, Archie and Sid, expanded Granditer's throughout the 50's and the swinging 60's to become the place to get suited and booted throughout East London and Essex. Although fashions have come and gone and come back again, we’ve been there keeping you ahead of the trends.

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